10 Features To Look For in an Ecommerce Website Builder

You know you need an ecommerce site but you don’t know how to build one. Without any design or coding skills, you aren’t sure what to do and where to start.

 We all have been there.

 Luckily, these days, you don’t need a set of skills or experience to design a website. All you need is a good ecommerce website builder.

 Website builders make building and customizing a website easy enough for absolutely anybody to do it.

 But, how to find the right website builder? There are a lot of options out there.


3 Types of Website Builder Software Solution

A website builder is a tool used to create websites and online stores by eliminating the need to write and enter manual codes. The backend of the system is where web creation happens while the website structure, design, and layout are created with a user interface that comes together with the tool.

 There are three types of website builders. Let’s take a look at each type:

  • Cloud website builders: These service providers offer basic website builders with an option to scale to paid plans for advanced features, domain registration, and web hosting. You access the builder online using your registered account so you can publish and update the website from any device. Cloud website builders also come with a mobile editor. Scripting and other technical details are handled by the vendor. The users pay a monthly fee. Example: Shopify.
  • On-premise website builders: This is a platform type where you install and use the website builder on your own server or a third-party server. These website builders require some HTML coding as they don’t come with themes and templates. This type of website builder is perfect for those looking for in-depth customization. Example: WordPress.

  • Web host: These providers offer domain registration and web hosting. Their focus is on hosting vendors shine in bandwidth scalability and web hosting technicalities. They are less focused on website builder technicalities. Usually, they offer free but basic website builders. This option is great if you have dozens of websites to maintain as hosting requires technical know-how and bandwidth flexibility. Example: GoDaddy.

 Now that you are familiar with the different types of website builder software, it is even more intimidating to decide which one to go with. Right?

What to Look For in An Ecommerce Website Builder

When choosing a website builder tool, there are ten factors you should keep in mind.


We assume you don’t want to spend a ton of money on your website. Website builders that charge monthly fee is the most affordable option. Go for a tool that falls within your budget for your ecommerce project.

 Cloud-based website builders cost between $10-$40 a month.

2. Ease of Use

The website builder software should make the process of building a website as easy as possible. When choosing one, make sure that has an intuitive interface and editing tool, so you can design your website to look and feel the way you want it to.

 For example, drag-and-drop functionality is a great feature to look for. You can move elements of the page (something anyone can do). The tool should have the features that allow you to change colors, upload any media, add new elements, and more without having to learn new skills.

3. Responsive Options

People today browse on their mobile devices more than laptops or tablets. In order for your website to work well, it needs to be mobile friendly and the best way to do that is to create a site that is responsive.

 Responsive ecommerce websites have the same content and elements no matter the device you use to visit them.

 The website builder tool you go with should offer a way for you to make your new website responsive.

4. SEO Features

With millions of websites out there, getting people to your store will be a challenge. With the right SEO features, you can optimize your website’s pages and make your store visible online.


Adding keywords to titles, meta description, web page’s URL, and image tags explains to Google what your website is about. A good ecommerce site builder tool will make that easy to do.

5. Customization Options

Website templates are great for making the online store creation process easier. A good builder should offer plenty of options for customizing your site. You should be able to add new pages, add icons and buttons, load images, and more.

6. Lots of Templates

One of the first steps to building a website with a website builder software is choosing a template. The template provides a structure and design for you to begin with.

 It is easy to make changes to the template and make your site better represent your products and your brand.

7. Social Share Options/Features

Once your online store is up and running, you want to promote it, right?

 Social share options can help you. You can add fresh content to your social networks (Facebook, Instagram, Pinterest, and others) to let your followers know about your new products, discounts, promotions, and etc. You can also make it easy for your followers to share your web pages with other people with one click.

8. Educational Resources

Ideally, the tool you use will be easy to understand. However, you still want access to resources that explain what all the features are and how to take the best advantage of them.

 Check if the ecommerce site builder software you consider to use offers tutorials on how to use it.

9. Photo Library

All online stores need images. Unless you are a professional photographer, finding quality images to add on your website can be time-consuming and difficult.

 A website builder that offers an image library can help you a lot and make your website look amazing.

10. Excellent Customer Support

If you experience any troubles while building your website, you want to know you can get someone to help you. You need a website builder software that offers 24/7 and has a reputation for being professional when users need it.

 So, are you ready to make a choice?