Over the years, selling on multiple channels has really grown and changed from what it used to be. While it used to mean that the more stores you have, the more successful you are, nowadays selling on more than just one channel is something that even brand new businesses tend to do because it opens their brand to new markets that have new potential customers. There are definitely some multi channel retailing advantages and disadvantages and in this article we are going to discuss a few of them so as to give you an idea of what you can expect when selling on multiple channels.
Sales costs can increase
When you are selling through only one marketing channel that is your own, you have full control over how you are going to market and sell your products. However, when you are working with other channels online you will find that you need to hire extra staff, buy new software to help you out and so on and all of this will cost extra money for you even make a sale. You also have to think about the fact that other sellers may have different requirements when it comes to marketing which you may also have to pay for. When everything is said and done, all of the extra costs that you will have to deal with may result with you having to increase the prices of the products, and that isn’t something the customers will appreciate.
You will have to deal with a lot of stress
When we say stress, we don’t just mean the personal stress that you are going to have to deal with, although that will also be there. What we mean is that one of the disadvantages when it comes to multi channel retailing advantages and disadvantages is the production and cash flow stress that you are going to have to deal with. If you are working with a few different companies or people and they are all asking you for your product at the same time, you will find yourself having to struggle to pay for all of that and answer their demands. This is a very common thing that can happen, so finding the right people to work with, that will allow to plan these sort of things out in advance, is a key step that you need to take.
Productivity will go way up
No matter how many disadvantages we mention, the one thing that will always remain true is that using multiple channels in order to sell your products is something that will give you the most out of your business. It is well known that this is something that customers will benefit from, but apart from that your business will benefit as well as your employees, and those are the people that business owners tend to forget about the most.
While selling on more than just one channel is a great option for many retailers, it is definitely not a one size fits all kind of solution, and you can see that by the multi channel retailing advantages and disadvantages that we mentioned above. Since every business is different, it is now up to you to weigh the pros and cons and for you to figure out if this is a step that you should take with your own business.
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— Jazva Inc (@JazvaERP) 16 de abril de 2018